Mar
09

1300 M GROOM

Aussie Mobile Grooming is the Australian arm of the global Aussie Pet Mobile pet grooming franchise.

How long in business as a franchise system?
Established in the US since 1999, launched in Australia in October 2010.

How many franchisees?
In the US 280 franchise territories; the business is established in 10 countries. Australia’s first franchise will launch in February.

Do franchisees buy an exclusive territory?
Yes, we guarantee a minimum of 40,000 households but in general it is around 60,000. In most territories, this equates to about 10,000 dogs and a total estimated annual market for grooming and clipping of $500,000. These territories are mapped out and the franchisees are able to choose their preferred territory.

How are customer leads generated?
Local Area Marketing assistance is given to franchisees including letterbox drops and event sponsorship. In addition the vans are like mobile billboards with the website displayed and the national 1300 number (1300 M GROOM) directed to the national call centre.

Is this a one-man business?
Generally, an Aussie Mobile Grooming franchise is a one person operation. However when the business matures after one year, there could be enough dogs on the books to add in a part time additional groomer or partner. Also there may be scope to run two vans in a territory or to take on adjoining territories.

How much admin does a franchisee do weekly?
There is a software system (Aussie Customer Management System) already developed to handle bookings, appointments, handle the customer and pet database, analyse business drivers such as the average groom price and to interface with head office. This should be done daily but only takes about two hours a week in total.

What is the upfront cost of a franchise?
A payment of $59,000 plus GST covers the initial franchise fee, use of the software, initial training as well as the 12 week Action Acceleration package and the initial grooming kit.

In addition, a fully fitted out Mercedes Sprinter van is required at a price of $90,000 plus GST but this is usually leased.

Tags: Aussie, Australian Arm, Business Drivers, Customer Management System, Franchise System, Franchise Territories, Franchisee, Franchisees, Groomer, Initial Franchise Fee, Initial Training, Letterbox Drops, Man Business, Mercedes Sprinter Van, Mobile Billboards, Mobile Pet, National Call Centre, Person Operation, Pet Database, Software System

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Mar
09

1300 PIZZA HUT

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Pizza Hut dumps Australia’s most recognised phone number

After 25 years, Pizza Hut is to change its telephone number in a multi-million dollar move. The pizza franchise has held the 9481 1111 banner for a quarter of a decade. However it’s now changing to phone name 1300 PIZZA HUT, following in suit of rival pizza chain Dominos, who trade under the number 1300 DOMINOS.
Angela Richards, marketing director of Pizza Hut, confirmed that some franchisees were speculative about the change in the long standing number. “There was some concern. It is such a heritage item, but they understand what we will be able to do.”
Richards believes the change in number will work in the brand’s favour. “With a brand as strong as Pizza Hut’s, enlisting a phone name will allow us to further capitalise on the strength of our brand name as well as providing a simple number for customers to remember.”
Pizza Hut formerly traded under three different telephone numbers, however having one national number will not only make it easier to remember, but will also enable customers to order via text message.
It is estimated that this change will cost Pizza Hut more than $2million, including marketing and changing the number on all boxes, flyers and delivery cars. “There is an element of cost, but in the longer term there are significant savings,” said Richards.
The new number will be active from 9 December, but the old number will remain in use until calls dwindle. Richards claimed that Pizza Hut’s decision to move to a phone name had not been influenced by Domino’s decision earlier this year.

Tags: Angela Richards, Boxes, Brand Name, Capitalise, Decade, Domino, Dominos, Element, Favour, Flyers, Franchisees, Heritage, Phone Number, Pizza Chain, Pizza Franchise, Pizza Hut Pizza, Rival Pizza, Telephone Number, Telephone Numbers, Text Message

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Mar
09

1300 EAGLE BOYS

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1300 EAGLE BOYS phone number is staying in consumers’ minds, with unaided recall climbing 700 per cent since its launch eight months ago.

Unaided recall is a research method in which a respondent is given no assistance in answering questions regarding a specific advertisement.

In the latest Roy Morgan research, Eagle Boys Pizza’s phone number recorded a 7.2 per cent unaided recall rate, compared to the franchise’s previous 13 14 33 phone number which generated a 0.9 per cent unaided recall rate in March 2010.

1300 EAGLE BOYS has been active since the end of March this year and automatically channels callers through to their nearest store.

“There’s been a significant and quick climb in the recall of our new number which is important given the proliferation of mobile phones. We need our customers to be able to quickly access us on the phone, whether they’re at home, work or on the move,” said Eagle Boys’ CEO, Todd Clayton.

“Unaided recall in younger age groups proved even higher with 11.7 per cent of those 18-25 year olds surveyed recalling 1300 EAGLE BOYS – 25-34 year olds recorded 8.7 per cent of 35-49 year olds recorded 8.6 per cent.”

Clayton said that while online ordering now accounts for over 15 per cent of the company’s sales, Eagle Boys maintained a focus on phone and instore ordering.

“It’s clear that in today’s business, you need to provide multiple contact points so your customers can choose how they want to communicate with you. That’s why we’ve invested in phone, online, instore and mobile technology to better streamline the customer experience,” he said.

Tags: Advertisement, Age Groups, Answering Questions, Ceo, Consumers, Customer Experience, Eagle Boys Pizza, Eight Months, Focus, Franchise, Launch, Mobile Phones, Mobile Technology, Nearest Store, Phone Number, Proliferation, Respondent, Roy Morgan Research, S Sales

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Mar
09

1300 FERNWOOD

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1300 FERNWOOD and 13 FERNWOODWe are thrilled with our new Phone Name! Since it’s inception in July ’06 the Phone Name, 1300 FERNWOOD has worked extremely well with our TV and Outdoor advertising campaigns – significantly boosting response rates. We also believe that it is an excellent branding mechanism that continues to work hard even when the ads aren’t on air. We’ve no doubt that it will continue to build response and brand awareness for us.”
Vicki Cinders, Member Acquisition Manager, Fernwood Women’s Health Clubs

Tags: Acquisition Manager, Advertising Campaigns, Brand Awareness, Cinders, Health Clubs, Inception, Member Acquisition, No Doubt, Outdoor Advertising, Response Rates, Women Health, Women S Health

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Mar
09

13 MORTGAGE

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13 MORTGAGE: The phone name, which launched on 1 February 2007, has experienced a much faster take-up rate than the nationwide company anticipated. Mortgage Choice National Marketing Manager, Lynne Wyatt said the company anticipated the public would readily accept it due to its simplicity and ease of number recall, but was surprised at the almost instantaneous conversion. “We are ecstatic that the 13MORTGAGE implementation has been so successful so quickly, Ms Wyatt said. “By the beginning of April, the proportion of customer service centre leads through the new number was 60%. Our experience is that this increases by around 1% per week.

Tags: Conversion, Customer Service Centre, Immense Popularity, Implementation, Mortgage Australia, Mortgage Broker, Mortgage Choice, Mortgage Marketing, Mortgage Mortgage, National Customer Service, National Marketing Manager, Nationwide Company, Nationwide Mortgage, Proportion, Simplicity

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Mar
09

1300 DOMINOS

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1300 DOMINOS: Spells more pizza. Australian owned and operated pizza maker Domino’s Pizza Enterprises Limited (”Domino’s”) today announced a new number for pizza ordering, 1300 DOMINOS, making them the first major pizza company in Australia to use a phone name.
The 1300 DOMINOS phone name will be seen for the first time nationally on Wednesday, April 9 2008 and all new marketing and advertising collateral will carry the new phone name number.
The adoption of this customised phone name follows substantial development and will be a significant step forward for the Company, according to Domino’s Marketing Director Allan Collins.
“This project has been in development for nearly 12 months and the decision was only taken after extensive test marketing and research. Instinctively it made sense, switching to 1300 DOMINOS means our brand and our direct customer link will become synonymous,” Allan said.
“To ensure we had conclusive proof that 1300 DOMINOS increased customer recall, we conducted test marketing in regional NSW late last year using local store marketing, packaging and television advertising in the area.
“In just ten weeks we saw results – the awareness of 1300 DOMINOS was higher than 131 888, we experienced an increase in calls to 1300 DOMINOS and the market also experienced sales growth.
“This improved recall was even more significant when we took into consideration the residual branding of 131 888 that existed in the test market area.”